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ADDIE Implementation:
Promotion
Learning Objective: The learner will be able to identify the four option for promoting a course or training on the Internet.
The nature of the promotion will depend on whether you are trying to get students from the Internet or whether you are targeting a certain population such as employees in your company.
Obviously, attempting to get learners to enroll from the Internet will have a more substantial promotion effort than in situations where the HR Department is getting the learners for you.
Regardless of what the situation might be, don't think that you can adequately promote the course or training without expert help. There is a lot more to Internet promotions than meets the eye.
Even if you assume you can do it all, an expert will save you time and potentially many costly errors.
Below are some option for promotion, however, this is a significant topic worthy of a course by itself.
- Submit to search engines (least expensive)
- Use targeted online advertisement (fairly inexpensive)
- Use of e-mail for promotion (inexpensive but risky: don’t be perceived as a spammer)
- Use traditional advertisement methods. (most expensive)
- Join an existing educational portal (medium expense, high focus)
Next go to ADDIE Implementation: Distribution
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