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ADDIE Analysis:
Content Analysis
Learning Objective: The learner will be able to state why it is important to search for content addressing the same objectives as the instruction being considered and what to do if any is found.
It is important during ADDIE’s Analysis to identify whether any content exists that can be used whole, in part, or with modifications.
While it used to be hard to find content that could be re-used this is no longer the case. Two factors made content more available:
- The large amount of new online content currently being developed.
- The use of Shareable Content Objects (SCO) that make content reusable.
If in the search you find content, courses or training that may be reused, see if it uses SCOs and if those are IMS* or SCORM** compliant.
If the found SCOs are compliant and so is your system (most new Learning Management Systems are), this could result in significant time savings to you.
If you do find content that you think can be reused or repurposed, see if the content’s Learning Objectives align with your Needs Analysis.
In some cases, you might be able to just plug in a SCO into your course or training. In others, you might want to modify it to further focus on your needs, to make it fit certain media requirements, or the format your course.
Keep an open mind and if you cannot use the content as part of the course, see if you can use it as a references or supplemental source for the learners.
You should search for existing content because:
- Existing content could save you time
- Existing content could save you money
- Existing content might allow you to concentrate on improvements
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Note: if you reuse any content remember to follow copyright laws and obtain all necessary permissions.
In this step, in addition to searching for content, try to outline what you feel the content will consist of and what approach should be taken for is delivery.
For example, you might identify that the instruction might be best delivered via streaming PowerPoint presentations with embedded video.
On another case, you might decide that Web pages including self-assessment followed remediation and forum discussions might be the preferred choice.
The above initial content analysis will, to a great degree, emerge from the audience and the subject matter.
For example, the content might be based on andragoical theory for adult learners vs. pedagogical theory for others.
The content might consist of different media depending on the subject matter.
It is helpful to state these things at this stage but to also keep the door open for creative approaches to teaching that might make use of alternative technology or blends.
Related Resources:
* IMS Global Learning Consortium (www.imsglobal.org)
** SCORM Shareable Content Object Reference Model (www.adlnet.net)
Next go to ADDIE Analysis: Technical Analysis
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