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ADDIE Analysis:
Audience Analysis
Learning Objective: The learner will be able to state what is the purpose of ADDIE’s Audience Analysis and what questions should be answered as part of it.
The information obtained in the audience analysis helps us tailor the instruction to specific types learners.
It also helps the instructor understand at what level to begin the course, and how to best deliver the course to effectively produce the needed outcomes.
Some of the questions that need to be answered as part of the ADDIE audience analysis are:
- Who will enroll in the course/training?
- What background will learners bring for this instruction?
- When will they want to engage in this learning?
- Where will learners want to learn?
- What expectations will learners have of the course or training?
- What expectations will learners have with regard time and amount of work?
- What hardware and software will the learners have?
- What Internet bandwidth will learners have?
- What cost will the learners be willing to pay for this instruction?
- What resources will the learners have at their disposal?
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While the above questions may lead to the formulation of a profile of the average learner it, should also lead to the preparation of anticipated deviations from the norm. The instructor and designer should also ask:
- Will this instruction be able to be adapted to suit learners out of the norm such as someone with a disability?
- Will the course be able to accommodate advanced or remedial students?
- How easy and costly will it be to accommodate such learners?
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It is unrealistic to expect that you will be able to anticipate all possible learner variations; however, addressing the above questions will prepare you to face most learner issues.
Consult your industry or government for more information as to how prepared you should be to accommodate learner variations and those with special needs.
Next go to ADDIE Analysis: Content Analysis
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