Managing the Digital Enterprise.
Here is a course for anyone planning to do business digitally. Whether you are planning a business that is entirely digital or you are expanding a traditional business to now compete online, this course will benefit you.
Here are some points covered in the course:
- how to design virtual spaces that rival physical spaces in terms of ease of use
- how to measure the performance and effectiveness of the digital enterprise
- how the digital enterprise can alter or extend an organization's business model
- how markets change as more consumers migrate online
- how the automation of digital processes can change market dynamics
- how trust can be fostered in computer-mediated interaction
- how to securely manage the digital enterprise
- how to protect digital intellectual property
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